Pre-Seed · Beauty Tech · Los Angeles

Every no‑show
costs her
everything.

thatgirl.live protects independent beauty professionals from no-shows with a frictionless deposit system — sent as a text link, paid in seconds, automated end-to-end.

Request Deck How It Works
$47B
US Beauty Market
~30%
No-Show Rate
1.2M
Solo Pros in US
9:41 ●●●
Good morning
Kristina ✦
$240
Protected
6
This week
$0
Lost
Today
Maria G.
Full Set Lashes
$40
2:00 PM
Confirmed ✓
Sophia R.
Nail Set + Design
$35
4:30 PM
Pending
Upcoming
Diana M.
Brow Lamination
$30
Jun 3
Confirmed ✓
+
Early-stage venture. Built on insights from direct conversations with LA-based beauty specialists. Pre-MVP. Seeking founding-stage capital.
The Problem

A missed appointment isn't just
inconvenient. It's devastating.

Solo beauty professionals — nail techs, lash artists, brow stylists, estheticians — run on tight margins with back-to-back appointments. One no-show can wipe out a day's income. Existing booking platforms are too complex, too expensive, and force them to leave the tools they actually use.

~30%
No-Show Rate
Estimates across beauty and personal-services industries place no-show rates between 20–30%. That slot can't be recovered — the time is gone.
$150
Avg Loss Per No-Show
Between lost revenue and blocked time, a single no-show costs the typical LA specialist $100–$200 in real income.
0
Frictionless Solutions
Existing tools require full platform migration, monthly subscriptions, or technical setup these specialists don't have time for.
Why Now

Three forces are
converging in 2026.

The conditions for this product to exist — and win — didn't fully arrive until recently. This is the moment.

01
The Solo-Pro Economy
Post-2020, beauty professionals left salons en masse to work independently via Instagram and DMs. This shift created millions of micro-businesses with no infrastructure.
02
Mobile-Native Payments
Apple Pay, Stripe Links, and one-tap mobile checkout finally made it possible for a 10-second deposit flow that doesn't require an app or account creation.
03
DM-Driven Booking
90%+ of bookings now happen in Instagram DMs and text messages — not platforms. Any solution has to live where the conversation already happens, not replace it.
How It Works

Three taps.
Zero friction.
Full protection.

1
Specialist Creates Request
Opens the app, enters client name, service, date, and deposit amount. Taps send. 20 seconds.
2
Client Gets a Text
A personalized link arrives in iMessage from the specialist's own number. No app download required.
3
Client Pays Deposit
Mobile web page. Card or Apple Pay. 10 seconds. Both parties get instant confirmation.
4
Money Moves Automatically
Appointment passes → deposit auto-releases. No-show → she keeps it. Zero manual work.
Market Opportunity

A massive market
with no real
solution yet.

The independent beauty economy is enormous and growing. Existing booking platforms target salons; nobody is building infrastructure for the solo specialist who works from her phone.

$47B
US Beauty Services Market
1.2M
Solo Beauty Pros in US
$2B+
Est. Annual Loss to No-Shows
80K+
Licensed Pros in LA Alone

Figures based on IBISWorld, BLS, and industry estimates. Internal modeling — not audited.

Business Model

Simple. Profitable. Scalable.

Two revenue levers, both aligned with specialist success. We only win when they win.

💳
Client Confirmation Fee
Client pays a small $2–3 confirmation fee on top of the deposit. Specialist pays nothing. Covers Stripe processing and funds our margin.
$2–3
Per transaction · zero cost to specialist
📅
Specialist Subscription
Optional $19–29/month Pro plan unlocking priority payouts, analytics, rebooking automations, and client history. Upsell after trust is established.
$29/mo
Pro plan · optional upgrade
📈
Unit Economics
Average specialist books 6–8 clients per day. At $2.50 per deposit transaction, that's $15–20/day flowing through our system per active user.
$300+
Projected annual revenue per specialist
🎯
Path to $1M ARR
Approximately 3,300 active specialists on transaction fees alone. LA has 80,000+ licensed beauty pros. We win local, then replicate the playbook nationally.
3,300
Specialists needed for $1M ARR
The Ask

$80K to prove it.

This is a pre-seed angel round to build the MVP, validate retention in LA, and reach our first $10K MRR. From there, we raise a proper seed at a meaningfully higher valuation.

MVP Development (iOS + Backend) $30K
LA Specialist Acquisition $20K
Founder Runway (6 months) $15K
Tooling & Infrastructure (Stripe, Twilio, hosting) $10K
Legal, Compliance, Reserve $5K
Round Type Pre-Seed / Angel
Total Raise $80,000
Min Check $40,000
Instrument SAFE
Runway Target 6–9 months
Milestone $10K MRR
Roadmap

Built to scale fast.

Phase 1
Months 1–3
MVP & First 50 Specialists

Hand-onboard 50 LA-based specialists. Prove deposit-to-revenue conversion, retention, and NPS before scaling spend.

iOS MVP Stripe + Twilio 50 Beta Pros Manual Onboarding
Phase 2
Months 4–9
LA Market Penetration

Scale to 1,000 active specialists through referrals, beauty supply store partnerships, Instagram, and esthetician school programs.

Android App Pro Subscription Referral Engine School Partnerships
Phase 3
Months 9–18
National & Adjacent Verticals

Replicate the LA playbook in Miami, NYC, Houston. Expand beyond beauty into tattoo, massage, and other appointment-based solopreneurs.

Miami · NYC · Houston Spanish Localization Tattoo & Massage Seed Round Ready
Pre-Seed · Open Now

Back us at day one.

We're raising $80K to build the MVP and prove retention in LA. Minimum check $40K. Two slots remaining.

$80K
Round Size
$40K
Min Check
SAFE
Instrument
LA
Headquarters